“We envision a world where businesses in any destination regardless of size and background will have equity and access to the global tourism economy.”

 

The Green Book Institute is a pending 501c3 non profit organization committed to connecting local, small and often minority-owned businesses to the global tourism economy using technology, training and education to advance  economic stability and foster entrepreneurship.

Our Pillars

  • SUSTAINABLE TOURISM

    The Green Book Institute strongly believes that sustainable tourism is critical in culturally rich destinations where preservation, interpretation and restoration of natural habitats remain intact to address the needs of the visitor.

  • EDUCATION

    The Green Book Institute established Internships create opportunities for individuals to acquire first hand experience and training in various aspects of travel, tourism, and hospitality

  • ENTREPRENEURSHIP

    The Green Book Institute is committed to strengthening small businesses using resources, training, and development to help them compete in an ever-changing global travel environment.

    The Green Book Institute celebrates the spirit of entrepreneurship by encouraging and supporting minority owned, travel-related businesses and enterprises with monetary grants.

  • DIVERSITY, EQUITY AND INCLUSION

    The Green Book Institute annually presents the coveted GBX PIONEER awards, acknowledging individuals or organizations, in or out of the travel, tourism, hospitality industry, who have demonstrated an exceptionally outstanding commitment to fostering Diversity, Equity, and Inclusion on a national or international level.

Learn how to get involved.

Advisory Board

  • Larry Holman

    Vice Chair Strategic Planning and Operations

  • Marjorie Fields Harris

    Seven Fields Consulting

  • George Liles

    iHeart Media

  • Greg Deshields

    Tourism Diversity Matters

  • Andy Ingraham

    Director

    NABHOOD

  • Vic Nichols

    DMC

  • John Harmon

    African American Chamber of Commerce of NJ

  • Alfred Haywood

    The Wiggins Agency

  • Denella Richard

    SOAR Entertainment

  • Stafford Sutton

    Stafford Sutton

    Alpha Tech Systems

  • Edward Jones

    Technical Consultant

  • Charles Wallert

    Ayuda, Music Producer

  • Greg Ward

  • Roni Weiss

    Travel Unity

Partner Highlight

Travel Unity is a 501(c)(3) focused on increasing diversity in the world of travel through individual and community empowerment and is a proud partner of the New GreenBook for Travel and, the The Green Book Institute

To learn more about the great work they do, please visit them at: travelunity.org

 

Get Involved.

You can help to further the mission and work of the The Green Book Institute by:

  • Volunteering to facilitate a The Green Book Institute informational presentation in your area.

  • Donating to the NGB FOTI 501c3 education and training fund.

  • Identifying deserving candidates for: business grants and educational scholarships.